About me.

I was born on the East Coast but grew up on the West Coast. At the age of 9, my family made the cross-country journey from Connecticut to California, where I’ve lived ever since. Today, I’m fortunate to call San Diego home.

My career in MedTech began after earning a Bachelor of Science in Engineering. Early on, I designed and launched several products at my first MedTech company, which gave me the opportunity to spend significant time with the sales team. It was during this experience that I discovered my passion for marketing—a realization that inspired me to pursue an MBA with a focus on Marketing. That decision marked the beginning of a successful and fulfilling career in marketing.

Later in my career, after working closely with patent and contract attorneys, I decided to further my education by earning a Juris Doctor. While I found law to be an intriguing field, I chose to apply my legal knowledge to the world of business rather than pursue a legal career. This experience broadened my perspective and brought a new dimension to how I approach and analyze business challenges, giving me a balanced and well-rounded foundation for leadership.

Career Background

I am an accomplished marketing leader with a proven track record in driving medical technology product portfolio strategy, brand development, promotional initiatives, and demand generation. My expertise spans both upstream and downstream global marketing, with extensive experience in the Direct-to-Patient, B2B, HCP, and Hospital customer segments.

A critical part of my approach is conducting comprehensive market assessments to identify high-potential opportunities and ensure strategic alignment. I bring deep experience in business case development, leveraging qualitative and quantitative research to size market opportunities, uncover unmet needs, and evaluate product-market fit. This foundation enables effective portfolio strategy and prioritization, balancing risk and reward to maximize growth and profitability

Building on these insights, I have successfully led product management teams to develop and prioritize innovation roadmaps that guide the development and launch of impactful new product introductions. My work ensures that R&D efforts are focused on opportunities that deliver meaningful value to customers and strong returns for the business.

On the marketing execution side, I’ve led teams managing significant annual budgets to deliver high-performing lead generation campaigns across direct response TV, paid search, paid social, email, and print advertising. These campaigns have effectively engaged diverse audiences, including patients, physicians, hospitals, and payors, while driving measurable business outcomes.

If you’re seeking a marketing leader who combines strategic vision with operational excellence to deliver impactful results, let’s connect.

B.S. Engineering

California State University, Northridge

Emphasis in Mechanical Engineering. Completed elective courses in Computer Science and Electrical Engineering. Built a solar car for my senior project that participated in a race from Detroit to Daytona.

MBA, Marketing

California Lutheran University

Emphasis in Marketing. Completed a graduate project for a MedTech company that later hired me for my first marketing role.

Juris Doctor

Santa Barbara College of Law

Elective courses in patent and business law. Completed internship with a Santa Barbara court judge.

My Career Path

My career began in engineering but transitioned to product management after I completed my MBA. Over time, I advanced from an individual contributor to leadership roles, where I managed multiple product management and marketing teams. My experience spans mid-sized companies and large multinational organizations, navigating various stages of growth, innovation, and transformation.

Highlighted Positions

INOGEN
Oxygen therapy devices and digital health solutions to support people suffering from COPD.

Vice President, Marketing and Portfolio

Managed the Marketing, Product Management, and Market Access teams and drove new product introductions, brand awareness and lead generation. Launched new medical devices and digital health solutions, improved media cost efficiencies, business lead for successful acquisition.

PHILIPS
Hospital ventilator devices, consumables, and software solutions.

Director of Product Management

Managed the Product Management and Clinical Marketing teams for Philip’s hospital respiratory care business unit. Launched new medical devices, software and digital health solutions. Improved messaging and positioning with clinical differentiation.

MILLENNIUM HEALTH
Drug and Genetics diagnostic solutions.

Sr. Director of Marketing

Managed the Marketing and Product Management teams. Launched new diagnostic testing solutions, drove brand awareness and demand generation.

BD/CAREFUSION
Hospital infusion pump devices, consumables, software, and interoperability solutions.

Sr. Product Manager

Led product management for BD’s next generation hospital infusion business unit. Launched new medical devices, device interoperability solution, and support business unit strategic planning.

COVIDIEN/MEDTRONIC
Hospital ventilator devices, consumables, and software solutions.

Sr. Product Manager

Led product management for Covidien’s next generation hospital acute care ventilator.

MENTOR CORPORATION
Medical device manufacturer for plastic, reconstructive, general surgery, and urology.

Product Manager

Managed Mentor’s urology product lines including surgical tools and consumables. Launched new medical devices, led B2B marketing.

Upstream Marketing Skills

Downstream Marketing Skills